Johnsonville Foods was looking to enter the Convenience Store market and needed an eye-catching piece to draw customer’s attention to their items. Icon Marketing suggested an inflatable that could be hung from the ceiling ensuring visibility. Johnsonville Foods loved the idea but wanted to ensure it did not look “fake” – they wanted an authentic looking brat for this critical market launch. With painstaking precision, Icon Marketing artists undertook the task of creating this very realistic rendering of a brat that helped propel sales beyond initial projections.
